Shiny new 2011 stuff from SRAM. New colour options for X9 and cranksets are now being re-branded as Truvativ X9 and X0. All completely overhauled and now 10 speed. It all looks very desirable :)
Click the link for your fill of X9 and X0 goodness.
It appears that the future is definitely 10x2 speed. (and not particularly good looking)