Shiny new 2011 stuff from SRAM. New colour options for X9 and cranksets are now being re-branded as Truvativ X9 and X0. All completely overhauled and now 10 speed. It all looks very desirable :)
Click the link for your fill of X9 and X0 goodness.
Looks like 10 is the new 9. First X0 is going 10 speed in 2011 and now it seems that X7 is going the same way. I'm sure an announcement will be along shortly about X9 :) I have to say that the new X7 looks great an who would have thought Carbon would feature on such a modestly priced mech? Click the link above for the full lowdown on Singletrack World.
It appears that the future is definitely 10x2 speed. (and not particularly good looking)